Quantitative UX Research
User segmentation using statistical
cluster analysis as a basis for data-based personas
Statistical survey and study analysis as well
as data visualization for in-depth knowledge
Metrics-based UX testing to measure improvements and compare with competitor products
Qualitative UX Research
Information architecture and UX content
research for appropriate structuring and UX writing
Observation at the desk or in the field to learn
more about usage behavior, experience and context
Interviewing users about their needs, attitudes
and personality as well as the value of a product
UX Research Consulting
Consulting on the interpretation and
implementation of UX research insights
Training of learners and
professionals in UX research methods
Development of a UX research strategy
in projects, departments or companies