User segmentation using statistical
cluster analysis as a basis for data-based personas

Statistical survey and study analysis as well
as data visualization for in-depth knowledge

Metrics-based UX testing to measure improvements and compare with competitor products

Information architecture and UX content
research for appropriate structuring and UX writing

Observation at the desk or in the field to learn
more about usage behavior, experience and context

Interviewing users about their needs, attitudes
and personality as well as the value of a product

Consulting on the interpretation and
implementation of UX research insights

Training of learners and
professionals in UX research methods

Development of a UX research strategy
in projects, departments or companies